When it comes to finding new ways to promote your business, blog posts are a perfect choice. They will keep your web presence fresh and will provide a steady stream of new content that will help to attract new visitors and keep your current visitors interested. When you create blog posts for your business, you essentially have the opportunity to create snapshots of what your company is all about. These snapshots will give a clear insight into the services on offer, as well as the personality of your business. So, if you’re wondering whether creating blog posts for your business will work to your advantage, then the answer is YES!
Producing blog posts on a regular basis is a relatively easy, inexpensive way to enhance marketing, attract more perspective customers and drive traffic to your website. Search engines love fresh content, so by blogging frequently, you will provide Google and other search engines with new content that will increase your visibility.
Blogging will also give you the opportunity to connect with your site visitors. This can be achieved by asking your visitors questions at the end of your blogs, in order to encourage any comments or feedback. By reviewing and responding to the comments that are left, you will create a rapport with your audience, build trust and gain valuable insight into your customers’ needs/requirements.
No matter how large or small your business is, you can build relationships within your industry by including valuable, expert information in your blog posts. This is especially important for small businesses that are looking to gain credibility or to compete with larger companies, as useful blog content will ultimately lead to higher customer conversion rates.
Publishing blog posts will also allow you to display a personal side to your business and will give others a sense of the vision, personality and corporate standards of your company. Every time you publish a blog post, you are creating an opportunity for your audience to share the information with others. Whether they do this by word-of-mouth or via social media, it is free advertising for you and will make your business even more credible.
All in all, from a business point of view, blogging makes perfect sense. It is an inexpensive way of promoting your business and boosting your reputation. Blogging is essentially a prime opportunity for any type of business. The benefits you gain by blogging really will make all the difference!
Not only does blogging help your website get found in Google, it actually makes you less reliant on Google for your traffic. This is done by sharing your blog posts on social media. In my experience consistent blogging can account for around a 3rd of total traffic, in some cases more.
I recommend putting a newsletter signup box (or other data capture) on your blog pages to collect email addresses. This is a way of keeping in touch with your visitors, otherwise they may never come back after their 1st visit.
I heard a story recently about a company who wrote a blog post and shared it on social media. Someone saw it on Twitter and visited the site. They went away to have a think about it and when the time came to return, they’d forgotten the name of the company and couldn’t find the tweet on Twitter. They Googled the blog post title, and that’s how they found the website again. It resulted in a sale that could’ve been lost otherwise.