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5 Halloween Must Reads

Halloween is coming up soon, so here are some books that will either terrify you or feed your excitement; which depends on your disposition!

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Are you wondering where Google hid their blog search?

Remember the days when you could search Google by blog posts? Those were my favourite times. Back then it was so easy to find blog posts relating to keyword search, which made blogger outreach a breeze; all you had to do was type in your search term and instead of viewing the generic organic results, […]

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Blogging Makes You Relevant and 3 More Reasons to Blog

Blogging has come a long way since it was first introduced in the 1990s. Once mere online diaries and moderated newsgroups, blogs have evolved into powerful branding and audience-building tools for everyone from stay-at-home mums to global corporations. Here are the top four reasons why blogging really matters:

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Why is social media important when it comes to blogging

Nothing causes more anxiety than the waiting, after publishing a blog post, to see if anyone likes it. And there’s nothing more deflating than the answer being ‘No’. However, it’s easy to confuse ‘not liking’, with ‘not knowing’. What if your blog post is actually really good and the problem is that no-one has seen […]

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What’s the 1st thing your reader sees?

The thing to remember when you’re blogging is that it’s the title people read first. Therefore, the catchier the title the better (make sure you can back it up though, don’t write a blog post about re-potting a plant and call it The World’s Sexiest Gardens!)Your title should concisely sum up what your post is about in the […]

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The Art of Blog Post Writing

If you’re new to blogging, the landscape may look a little daunting. You may feel a little intimidated by bloggers prolifically blogging and doing a really good job of it to boot. Don’t worry, with a bit of practice and acclimatization to the format, you’ll be rubbing shoulders with the best of them in no […]

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3 Elements of Blogging

Whether you’re just starting out or have been blogging for a while, there are 3 principles that will serve you well to keep in mind if you want to see your blog do well…

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Earn Money Blogging

Google+ The holding page for the new website is now live and we’re inviting writers of all experience to register their interest in working with us…

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How to find keywords and build a content strategy for your blog

In this post I’ll talk a little bit about the benefits you can expect from blogging regularly and also show you just one way to find new keywords to target in your blog posts. The post is aimed at relative new-comers to blogging who are looking for a bit of guidance and reassurance that blogging […]

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Blogging is about informing your audience

Finding a subject for your next blog post is always tricky. Especially if you’re new to blogging or think your business doesn’t have much to talk about. Finding a constant stream of subjects your readers will find interesting isn’t easy. You want them to see your blog as somewhere to visit because it gives them […]

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Say something attention grabbing for your next blog post title

Like finding the subject for a blog post, getting the right title for it can pose problems. The title’s the first thing readers see, so it needs to appeal to them and catch their eye. So let’s look at the different ways of coming up with titles for your next blog post. All are equally […]

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3 Reasons to Blog

You have researched your target audience, and you’ve written useful, valuable and relevant content, which caters to them, but now what? The old adage, “build it and they will come”, certainly does not apply to content marketing. On the Internet, there’s tons of content available to your target audience, why would they stop at yours? […]

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How to write content for your target audience

There are many reasons why identifying target audience is important and there are pitfalls and risks if you don’t. If you don’t know who you’re target audience is you are lost in the wilderness when it comes to choosing the topics and tone for your blog posts. You could end up spending a lot of time […]

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Consumers Ignore Advertising, but are Attracted to Content

We are exposed to so many different advertising messages we’ve become desensitised and it doesn’t work anymore. It’s not just happening offline, via television, newspapers and magazines, but online too. On the Internet, there are advertising links and banners everywhere. As we see so much advertising, we have learned to simply ignore it. It’s becoming […]

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4 awesome tools to track content marketing success

In order to gauge accurately how successful a piece of content is/was, you need to know who engaged with it. I like to know who shared it,  who’s talking about it, and who linked to it.

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Blog post checklist

Blog posts come in all different shapes and sizes and there’s no strict rules as to how they should be written, but every now and again you will hit publish and send a post out into the world, and then remember something you forgot to add. To avoid this ever happening to you again, we’ve […]

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Writing Big Ideas – Don’t sweat the small stuff

Like any pursuit, writing, or at least writing well is a skill that needs constant honing and practice to perfect. Even an experienced writer with many years experience will tell you that they are not the finished article and are still learning their trade with every assignment. There are however some basic rules that you […]

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Now is the best time to become a prolific blogger – here’s how to do it

Everyone can write but most people don’t realise that the best time is now. A lot of people say they would love to write more or even have a blog, if only they could think of things to write about!

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Blogging and your long term Content Marketing strategy

To be successful as a blogger and make it work from an SEO perspective, you need to post something regularly. And by regularly we mean at least once a week. This may seem excessive and difficult to maintain as you might not think you can find things to talk about as often as this. But […]

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The Importance of Having a Business Blog

Photo courtesy of fantero When you think of blogging and bloggers, what comes to mind? Some people imagine bloggers as people who like tinkering about with something on the internet, a personal website run by a person who uses text-speak spellings lamenting the world’s issues and re-blogging quirky pictures and cat memes. Whilst there’s a […]

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why aren’t you blogging?

If you’ve found your way to this blog post, then you’re probably considering outsourcing your blog posts. If this is the case, there’s a few things I’d like you to ask yourself. First of all, why are you blogging at all? What are your motivations and goals for your blog? In this post we’ll take […]

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This is the worst thing you can do with your company blog

I was playing peak-a-boo with my 3 year old recently. You know this game, it’s where you cover your eyes with your hands, then open them like shutters and say ‘peak-a-boo!’ Every time my little boy fell about laughing at this. After watching me do it a few times, he wanted to try it himself […]

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Blog of the Week

The TED Blog runs alongside the popular TED Talks platform, however it offers far more than simple information about their schedule of speakers or plans for the coming months. On TED a fantastic assortment of writers find a space to share their knowledge on issues affecting all areas of science, technology and design.

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Is it OK to eat your pudding before your main course?

Eating your pudding before your main will fill you up and you won’t have room for your dinner, you’ll miss out on the nutritious part of your meal and it will go to waste. But wait, that’s just stuff your mum worried about when you were a kid, right? Go ahead, eat your dessert first, […]

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11 Life Changing Books

We asked our Twitter followers to recommend a book, something life-changing. This is what they came up with. The E-Myth Revisited, Michael Gerber Thanks to Steffi Lewis for this recommendation. The E in E-Myth stands for Entrepreneur and the book’s message is that small businesses are often not run by entrepreneurs, but by people who […]

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This week we’ve been enjoying…

When it comes to must-read blogs you could choose ones focused on politics, or the environment, or industry. You could seek out fact-happy blogs about history, and get the latest statistics about science. Or you could read blogs about all of those things at Cracked.com. 

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What to write your next blog post about

Last week I was sitting in a sales meeting discussing the benefits of blogging to a potential new client. After a moment’s silence he said, “my biggest challenge is finding something to write about.” This can go both ways, people can either a) not have enough material, or b) have too much. Hopefully this post […]

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10 ways to find your next blog post title

Sometimes the hardest part of writing a blog post is coming up with a snappy title. Many writers find the rest easy. Thinking up the title is the starting point and once it’s decided the blog post usual falls into place. Do you find it difficult coming up with blog post titles? Here’s 10 places […]

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how do you measure the success of your blog posts?

Let’s get straight to the point: what do you want your blog posts to do? I’ll tell you what I want mine to do, win traffic and engage the reader. This puts the reader into my funnel as a potential new customer. I consider it the job of my blog and social media to fill […]

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What’s the Meaning of Life?

Photo courtesy of yourppl.com Ask anyone what the meaning of life is, and you’ll be sure to get a different answer every time. Few questions are liable to raise such vastly different points of view. In fact, it’s so subjective a topic, that it might seem impossible to ever answer definitively – unless, of course, […]

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5 ways blogging can enhance your business

Does your business have a blog? If so, what do you blog about? And if not, why not? There are an absolute wealth of reasons to take up the noble art of blogging for your business. Don’t believe us? Let’s start from the beginning…

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How easy is it to write a great blog posts?

In this post I’d like to show you how easy Alakazam is to use and why blog posts are so important in digital marketing. Whether you’re an SEO, SMM, Affiliate Marketer, SME, B2B, Ecommerce, anyone with an online presence can benefit from having a business blog and use it to make money. 

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Is there a relationship between Affiliate Marketing and blogging

When it comes to Google, it’s all about change. They changed the way we source information online; changed the way we consume content; and – on a regular basis – they change the results we find when searching. When you perform a Google search for, say, cheap Ford KAs, you’re presented with relevant, quality search […]

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The Alakazam Guide to Social Media Marketing

With billions of users on social media (and many more joining every day), every business under the sun is seemingly forming a strategy to engage new audiences. Getting noticed online is a complicated process, and it requires that you not only ‘do social,’ but ‘be social’ –  i.e. it’s important to remain active if you […]

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Interview: Chris from Spokal and Saul from Ritetag

I recently heard Seth Godin say, and I’m paraphrasing here, the reason there’s so much mediocre content on the internet is that no-one wants to take responsibility for an original idea, the safer route being to repeat/regurgitate what everyone else is doing.  It was this Ph Creative podcast I was listening to, and it got […]

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Interview with Kevan Lee from Buffer

A few weeks back I wrote a blog post about social media in which I interviewed Chris from Spokal and Saul from Ritetag. I asked each of them 5 questions relating to social media, to which they provided their insightful and muost valued replies, which you can read here. I didn’t mention it at the […]

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Can Blog Posts Help Generate New Business?

When it comes to finding new ways to promote your business, blog posts are a perfect choice. They will keep your web presence fresh and will provide a steady stream of new content that will help to attract new visitors and keep your current visitors interested. When you create blog posts for your business, you […]

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4 Favourite Books about Easter

There are many classical books in literature that represent Easter as a theme for children. Here are 4 of our favourites:

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What has takeaway pizza and a blog post got in common?

I ordered take-out from Just Eat last week. I love Just Eat. In my opinion it’s the best thing to happen to the takeaway industry ever. What I love so much about it is it helps me discover new establishments I would probably never use otherwise. For example, last week the order came from a […]

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Paying for blog posts in $USD? Are you spending more since the #Brexit vote?

If you’re paying for your blog posts in Dollars, you should hold an immediate review of your budget and suppliers. In the aftermath of the EU Referendum, the value of the Pound is falling against the US Dollar, which means a price increase for the UK consumers. If you’re one of the many UK businesses or […]

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If you’re not already using Twitter for blogger outreach, read this

If you read the title of this post and you’re not, you’ve got to read on. Twitter is arguably the best place for blogger outreach. Why? Because it’s super easy to strike up a quick conversation (with businesses, importantly), and find out if they accept guest bloggers? In this post I’ll give you a quick […]

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