You have researched your target audience, and you’ve written useful, valuable and relevant content, which caters to them, but now what? The old adage, “build it and they will come”, certainly does not apply to content marketing. On the Internet, there’s tons of content available to your target audience, why would they stop at yours? It’s much more a case of bringing the mountain to Mohammed.
The key is to not allow your blog posts to exist in a vacuum. You need to give them context and amplify them by sharing with as wide an audience as you can, always reinforcing to your audience what you’re about.
There are 3 key factors in creating successful blog posts; spread the word, share your content, and engage your audience. We’ll explore all 3 here and look at ways to really make your blog posts have an impact.
It’s funny, many bloggers when they first set out think their content will speak for itself, but most learn that completing a blog post is actually only the 1st part of the journey. There follows the hard work of selling your ideas to an audience that isn’t listening. Learning to get their attention is the true art of blogging.
We don’t have all the answers here, but hopefully this will help in some small way.
THREE KEY FACTORS IN CONTENT MARKETING
1. SPREAD THE WORD
Social media websites, like Twitter, Facebook and Google+, make connecting and engaging with others, easier than ever. Every time you put a new piece of content out there, you should promote it on Twitter, Facebook, Google+, LinkedIn. Make it easy for your target audience to find your blog, post a link to it where possible. This will give your blog posts a boost and you’ll see some early traffic.
2. SHARE YOUR CONTENT USING SOCIAL AGGREGATORS
Social aggregator sites, such as Feedly, allow users to consolidate all of their social media profiles into one, easy to locate profile. This can be highly useful for businesses, looking to increase the reach of their blog content, and improve their content marketing overall.
3. ENGAGE YOUR AUDIENCE WITH BLOG POSTS
When you create content, try to generate a buzz around it, before you publish it. This will ensure that your target audience anticipate your latest release, and that they will definitely check it out on launch day.The best way to generate a buzz is with social media. On Twitter, Facebook, and any other social media site your company runs, talk about your upcoming blog posts. Let your readers know about the content you’re releasing, and how it can help them. Amplify the reach of your business’ content marketing strategy today, by boosting your social media presence.
Still have questions? Don’t hesitate to email us.